Shanghai International Magic Festival is widely praised for its internationally high-level performances, global standards in management,and diversely designed academic content, hence becoming an example for magic performances in China and even Asia. The 2024 Magic Festival focused on close-up magic, consisting of five main segments: performance, tournament, academic, charity, and prop exhibition. Its featured programmes—Magic City New Show, the magic market, and relevant roadshows—presented nearly 100 special events for magic lovers, comprehensively showcasing global magic trends.