Cultural industries rode a global wave of transformation, with the integration of culture and tourism giving rise to new performing arts spaces and immersive experiences. The session focused on the interactive experiences between tourism and performing arts, the emergence of the pan-performing arts ecosystem, innovations in business forms for immersive experiences and new performing arts spaces, and strategies for transforming traditional theatres. International producers, curators, and thought leaders from the cultural and tourism sectors engaged in a cross-disciplinary dialogue, exploring how diverse models could invigorate the cultural industry chain and promote the coordinated development of content production, venue operation, and commercial value, providing forward-looking solutions for the arts market.