Parallel session in Anhui Province

The Anhui parallel session leverages the highquality resources from this year's Performing Arts Fair, inviting key leaders of European Tourism

Associations and major European arts festivals to visit Anhui. The guests from China and Europe will share the unique charm and cultural highlights of China-Europe tourism from an artistic perspective. They will jointly explore the topic of "new tourism" faced worldwide –how tourism products can be integrated with local culture and art resources and designing "new tourism" product that meets new demands, so as to create new consumption scenarios and drive culture and tourism consumption.