Bright Dairy Rushi — Savor the True Essence
This year, the 24th China Shanghai International Arts Festival joins forces with Bright Dairy’s two brands — Bright Dairy Zhiyou and Bright Dairy Rushi — to co-create a brighter urban future, allowing the vitality of original artistic creativity to be experienced by more people. The brands serve as exclusive title sponsors for several world-class international performances, enabling local audiences to engage with art right at their doorstep.
In giving back to every consumer, the collaboration nourishes the body through health while also enriching the soul through art. Through the festival, consumers are invited to explore the artistic expression of a Zhiyou lifestyle and to savor the pure beauty of art.

The Rite of Spring - JSCPA Dance Drama Commission
Shanghai Grand Theatre

Romeo and Juliet by Stuttgart Ballet
BOCOM NEW BUND 31 Performing Arts Center

Poetry of China by Shanghai Chinese Orchestra
Jaguar Shanghai Symphony Hall